WaTunes: Gabriel’s Filter Partners With Video Hub Dailymotion
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The Filter, a white-label provider of recommendation systems created by Peter Gabriel has cut a deal with popular video web site Dailymotion. The Filter will deliver video-to-video recommendation services to Dailymotion's 66 million monthly users designed to increase video consumption and user engagement.
This partnership follows a successful trial during which The Filter captured over 5 billion video views and delivered 1 billion recommendations globally to Dailymotion users. Even with the vast amount of data, The Filter was able to rebuild its recommendations every two hours leading to increases in views per session and time spent.
Other Filter clients include Sony Music Entertainment, thePlatform, We7 (of which Gabriel is a founding partner) and a collaboration with Nokia. Overall The Filter serves over 85 million unique users a month, delivering close to 1 billion API recommendation calls per month.
From the press release:
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