WaTunes: Gaelic Storm Follows Recipe For Email Success
Gaelic Storm has grown from playing pubs to selling out theaters with no label and almost no airplay. Their success has come in large part because the band and Matt Maher's ROAR management team have consistently used modern marketing to stay connected with the many fans earned at their fun live shows.
This isn't rocket science. But in a single email, the band includes a free mp3 teasing their new album, a contest for a trip sponsored by Southwest Airlines, their tour dates, an invite to an after-party where they asks fans to wear Gaelic Storm t-shirts for a group photo, a couple of trips fans can go on and a call to buy merchandise. The fan gets rewarded with a free mp3 at the top of the email and then is offered a variety of ways to stay engaged with the band through the email and on their active website.
Very basic stuff, but when executed all together and done repeatedly it’s incredibly effective. View the full email here.
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