WaTunes: Even For Majors Labels, It’s A Direct To Fan Future
Direct to fan marketing and sales has been the indie d.i.y. mantra for months, and now even the major labels are getting into the game. With an increasingly fractured media landscape and a decreasing retail marketplace, what choice do they have?
Recent surveys have shown that mobile interactivity trumps the internet for many Hispanic consumers and Universal Music Group upped its d-to-f game for Spanish speakers today with a deal to utilize the Mozes Connect mobile engagement platform. By leveraging the Mozes Connect platform, UMG is opening additional channels of discovery and delivery to Spanish-speaking and bilingual fans.
Using the platform, UMG artists can now also establish direct connections to fans using text updates, mobile sweepstakes and online widgets in Spanish. Campaigns created in Spanish can also be directly promoted to their Facebook and Twitter pages from within the Mozes Connect platform.
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