WaTunes: MTV Makes Ad Sales Deal With WMG

June 30, 2010 at 3:25 pm Leave a comment


Is advertising – even on their own web sites – good for artists? 

WMG's head of recorded music Lyor Cohen thinks so, “At WMG our highest priority is to keep the artists at the center of everything we do, and this alliance enables us to offer our artists the marketing and sales firepower of the world’s most widely-recognized and highly-trafficked music destinations to help them drive revenue from their video content, on the artist’s own site, as well as through the many other places that fans access their music.”  He continues: “MTV Music Group has a history of creating compelling music content on TV, digitally and, most recently, in music games and their ability to leverage all of these platforms offers our artists a broader reach and a more compelling way for us to further connect them with music fans.”

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