WaTunes: DJ Dominance of SoundCloud May Be Ending

March 8, 2011 at 5:00 pm Leave a comment

Source: Hypebot

image from media.photobucket.com Early this year SoundCloud embedded content ID technology into its site. Due to the predominance of DJs and remix artists on SoundCloud, Hypebot feared this move might have negative and unintended consequences. According to a new report, it has. Staff writer Miles Raymer at the Chicago Reader says SoundCloud may be raining on its own parade.

Once the content ID technology went live, Raymer reports that many DJs grew upset because it "zaps entire hour-long mixes, even if they contain just a small segment of a single copyrighted track." Many thought such mixes were protected under fair use and now "feel betrayed" by the site, "given that DJs were the early adopters that helped the site reach critical mass," Raymer writes. Due to such content policing and the increased use of SoundCloud by artists in other genres, he believes the era of DJ dominance of SoundCloud "may be coming to an end."

Lastly, Raymer argues that SoundCloud is at a crossroads:


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