Google+ Hangouts Add YouTube Playlists For Intimate Music Parties
Google+ continues its slow transformation into what is hoped to be a social media powerhouse with the addition of YouTube playlist parties to Google+ Hangouts. One of the potentially more powerful of Google+'s products for music marketing, Google+ Hangouts allows for small group interaction with large scale broadcast capabilities via Hangouts On Air. Now Google+ Hangouts includes the ability to create YouTube video playlists during a Hangout offering another marketing tool.
Google+ Hangouts, a free video chat service for small groups of up to 9 people, is one of the stronger results of the Google+ experiment. It's geniunely useful for connecting small groups via video and it offers some interesting music marketing possibilities.
For example, intimate listening parties were an early direction for musicians wanting to share their music.
Google+ then introduced Hangouts On Air that allowed one to broadcast Hangout sessions and archive them on YouTube. Will.i.am was an early adopter and the feature was eventually rolled out to the general public.
Google+ Hangouts just added video playlists using a YouTube app in Hangouts:
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