Archive for December, 2012

5 Tips To Increase Your Band’s Reach On Facebook


Source: Hypebot

Recently posts on Facebook Pages have seen a marked reduction in reach with fewer people than ever viewing and interacting with Page content. Though it's tempting to consider throwing one's hands up and walking away from Facebook, its power as a tool for fan interaction is still too great to be discarded. In addition to increasing the appeal of one's content to entice fan interaction and the approval of Facebook's EdgeRank algorithm, there are a number of ways to respond.

Facebook Page admins are noticing a reduced reach this month due to EdgeRank adjustments that already deliver only a small percentage of posts to one's following. So what's to be done?

December 27, 2012 at 3:43 pm Leave a comment

The State of Music Subscription, December, 2012…

Source: DMN

So this is how the year ends. Complete methodology and source information below.


December 27, 2012 at 2:22 pm Leave a comment

Streaming Music Service Zvooq Says It’s Been Raided By It’s Own Investors


Source: The Next Web

In an email to all the company’s employees, Dream Industries founder Alexei Ostroukhov is claiming that the Russian startup’s bank accounts and office have been “lawlessly seized” by its investor Dmitriy Kostygin and CFO Viktor Frumkin.

While in time of peace Russian startups barely differ from European and American ones, the war time straightens everything out, and what started as a seemingly legitimate change of CEO becomes a huge public controversy with references to the “turbulent 90s,” traditionally associated with “businessmen” wearing sweatpants and carrying guns.

In the center of the situation that is unfolding now in Moscow is Dream Industries, a startup co-founded in 2009 by Alexei Ostroukhov. Dream Industries’ main projects are music streaming service Zvooq, subscription-based reading club Bookmate and online knowledge exchange platform Theory&Practice.

Ousted CEO in distress

On Wednesday, Ivan Zassoursky from online newspaper Chastny Korrespondent re-published an email from Ostroukhov on his Facebook account. Sent in Russian to all his colleagues, it carried the subject line “We’re under assault.”

In his email, Ostroukhov claims that Dream Industries’ investor Dmitriy Kostygin together with his partner August Meyer are trying to raid on the company, alongside its CFO, Viktor Frumkin. He also mentions that another investor, Finnish VC fund Essedel, has “partly fallen under their influence.”

According to Ostroukhov’s statement, Dream Industries’ office is currently being watched by “armed security guards and raiders’ representatives.”

The other side of the table

In the meanwhile, Michail Ilyichev, who appears to be the new CEO of Dream Industries, told The Next Web that what happened in the company was a legitimate change of CEO, approved by institutional investor Dmitriy Kostygin, angel investor & CFO Viktor Frumkin and Essedel fund. Together they reportedly have a controlling stake in Dream Industries. As for Ostroukhov, he was offered a Chief R&D Officer position, said Ilyichev.

According to Ilyichev, the main reason for Ostroukhov’s ousting was the “inapproptiate usage of the attracted funding and absence of business results that have been promised at the fund-raising stage.”

“Stakeholders and I think that Alexei is a genius in everything related to product creation. But stakeholders believe that he is not fit to build business processes in the company, communications with stakeholders and monetization of created products,” Ilyichev told.

Call for intervention

The situation in Dream Industries could have remained yet another clash of investors and founders, but the startup community decided differently. Ivan Zassoursky, who published Ostroukhov’s email on Facebook, posted a few hours later an open letter to the Russian Prime Minister Dmitriy Medvedev signed by the Web Publishers Association, an organization founded and led by himself.

In the open letter, Zassoursky further explains his perspective on what’s happening in Dream Industries:

“With $16 million in its bank accounts, the company has been losing employees rapidly in the course of the last two weeks as a result of delays in salary pay-offs, which happened due to actions of raiders, who previously entered the company as portfolio investors. Using techniques from the 1990s, businessmen with citizenship of the US and the Federation of Saint Kitts and Nevis have got control over the company’s financial flows.

The change of CEO, conducted under the guise of defending stakeholders’ interests, is the final stage of a previously planned operation with the goal of taking control over one of the most promising technology companies.”

Further in the letter, Zassoursky and his association ask Medvedev to “ensure physical safety, as well as freedom from slander and biased criminal indictments” of entrepreneurs and “help organize a detailed investigation into the situation while unambiguously acknowledging that corporate raiding is an impermissible practice in innovative businesses and other industry sectors.”

While it may pursue noble goals, the open letter might be useless. According to Ilyichev, while Zvooq, Bookmate and Theory&Practice are registered in Russia, Dream Industries itself is registered in Cyprus. This means that the Russian Prime Minister can hardly do much to help out the entrepreneur in distress.

We will keep an eye on the story and update this post should there be any developments.


Update: Alexei Ostroukhov confirmed to The Next Web that he did send the email, published by Zassourski, and gave further details on his perspective of the situation. The ousted CEO denies that Dream Industries hasn’t achieved financial goals that were promised to stakeholders, as he explained to Dmitriy Kostygin earlier that “technology business is not a factory” and that “in early stages, developers must not compromise user experience in favor of monetization.” These points are reflected in the shareholders’ agreement, Ostroukhov added.

The entrepreneur also emphasized that from his point of view, actions of Dmitriy Kostygin, Viktor Frumkin and Andrey Novitskiy (representative of Essedel fund) such as changing Dream Industries’ CEO are illegitimate.

“I’m under impression that what’s happening is an intentional destruction of the business. We are going to assert our rights by all means. This world is not driven by money, rather money is driven by this world,” said Ostroukhov.

December 21, 2012 at 8:52 pm Leave a comment

MySpace Tom Slams Twitter Follower For Instagram


Source: Huffington Post

Well, Tom, this won't earn you any new friends… or will it?

"Myspace" Tom Anderson, everyone's first friend from the troubled social network's glory days, deflected a barb from a critic on Twitter with a zinger that appears to have shamed the heckler into deleting his account.

Tweeting about the recent debacle over Instagram's updated Terms of Service, Anderson said it is "ridiculous" for users to fear the upcoming changes to the service's policies. This prompted a prickly comment from user @polotapia that Anderson quickly and effectively put down:

myspace tom twitter

Anderson's epic burn has now been retweeted more than 7,400 times.

According to his Twitter profile, Anderson is happily retired and enjoying the big pile of money that he was paid for selling Myspace to News Corp. in 2005. While we can imagine he's endured his fair share of ribbing for the decline of the site, none of us clock punchers likes to be reminded of the ol' grind. A single tear of proletarian sympathy for dearly deleted @polotapia rolls down our collective cheek at the evocation of wage slavery.

At the same time, many have united behind Anderson, and the backlash appears to have shamed @polotapia into abandoning his Twitter account. Daily Dot reported a slew of inane abuse that tweeters heaped on the man unfortunate enough to take on Anderson. The quick and ugly exchanges drew a lot of media attention, including this exhaustive analysis by the Atlantic Wire.

But not everyone's on Anderson's side. Gizmodo, for one, called him a "prick".

Perhaps it might have been enough for Myspace Tom to let the numbers speak for themselves — the numbers prefaced by dollar signs, that is.

Do you think his comeback went too far? Share your thoughts in the comments, or tweet us @HuffPostTech.

December 20, 2012 at 10:42 pm Leave a comment

5 Media Outreach Tips From The Essential Guide To Hip-Hop Marketing & Publicity


Source: Hypebot

Though "The Essential Guide To Hip-Hop Marketing & Publicity" is focused on hip hop, its insights emphasize basic principles that are relevant across music genres. Written by hip hop publicist Kayla Calloway, this short ebook covers such topics as media pitching and mixtape marketing including advice for outreach to writers and editors in both print and web media.

Kayla Calloway says she particularly enjoys working with indie artists and DIY'ers. In The Essential Guide To Hip-Hop Marketing & Publicity she includes basic media pitching tips for both the web and print, press release advice, a starter hip hop media list, 10 tips for mixtape marketing and useful thoughts on social media and videos. I pulled the following tips from the ebook that I think are useful for all musicians.

December 16, 2012 at 3:22 pm Leave a comment

Spotify Investor: We’d Like to Go Public In the Next Few Years…

Source: DMN

Music is fun and all, but now it's time to make a crapload of money. And now, Spotify's biggest investor is stating the obvious out loud.  In comments to Reuters this week, Northzone general partner and Spotify board member Par-Jorgen Parson planted the rough timetable on a near-term IPO, just like Pandora.  


"We, meaning Northzone, would assume the most logical way of building for the long term would be to IPO the company in a few years time or so."   


Spotify is now valued north of $3 billion, and Northzone says they are the biggest stakeholder outside of the cofounders.  And, with well-connected, moneyed backers like Goldman Sachs now on board, the road is smoothly paved towards Wall Street.  


December 12, 2012 at 10:29 pm Leave a comment

Either Trent Reznor Is Clueless About Streaming Or Beats By Dre Is Taking A Radical Leap Forward


Source: Hypebot

Yesterday news was smuggled out from behind The New Yorker's paywall that Trent Reznor's special project with Beats by Dre is a new streaming music service that will feature a "layer of intelligent curation" that has not previously existed. Reznor's actual comments suggest that he isn't aware of the history or landscape of music curation and discovery. Yet, given that he is Trent Reznor, it's also possible that they really are pushing such services to a new level.

The short version of the story is that Trent Reznor is very excited about this project and feels it's bringing something new into the world. But Reznor's comments also appear to lead to Wes Davenport's conclusion:


December 11, 2012 at 11:26 pm Leave a comment

Older Posts


December 2012

Posts by Month

Posts by Category