If Musicians Spend Thousands on Gear, Why Won’t They Spend Anything on Digital Distribution?

December 11, 2012 at 11:25 pm Leave a comment

Source: DMN

It's a riddle the entire DIY space has yet to figure out: Why will musicians pays thousands in gear, fuel, airline baggage fees, and recording costs, but balk at something like $50 a year for digital distribution?    

This was a lesson TuneCore learned the hard way last year when they attempted to raise their rates to that level, a decision that put then-CEO Jeff Price (and the entire company) in a defensive hot seat.  People were screaming bloody murder, rivals were swooping in to sign the malcontents, musicians were storming the gates!  

In fairness, the increase came rather suddenly, from a dirt cheap price of $19.99. This could have been handled a lot better.  But, $50 a year, less than $5 a month, for distribution to iTunes, Amazon, Spotify, Rhapsody, et. al.?  This was roundly judged to be extravagant by the musician marketplace, which is why in 2013, TuneCore is hoping to undo some of that damage.  

According to a promotional email shared with Digital Music News this morning, TuneCore is now dropping its annual distribution fee from $49.99 to $29.99, a 40 percent drop.  They aren't doing this out of charity, that's for sure.

 

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