5 Media Outreach Tips From The Essential Guide To Hip-Hop Marketing & Publicity

December 16, 2012 at 3:22 pm Leave a comment

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Source: Hypebot

Though "The Essential Guide To Hip-Hop Marketing & Publicity" is focused on hip hop, its insights emphasize basic principles that are relevant across music genres. Written by hip hop publicist Kayla Calloway, this short ebook covers such topics as media pitching and mixtape marketing including advice for outreach to writers and editors in both print and web media.

Kayla Calloway says she particularly enjoys working with indie artists and DIY'ers. In The Essential Guide To Hip-Hop Marketing & Publicity she includes basic media pitching tips for both the web and print, press release advice, a starter hip hop media list, 10 tips for mixtape marketing and useful thoughts on social media and videos. I pulled the following tips from the ebook that I think are useful for all musicians.

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