eMusic opens store to non-subscribers / What It Means for Venzo Music

January 18, 2013 at 9:22 pm Leave a comment


Source: Music Week

Pioneering music downloads service eMusic has made its store available to all, expanding from its original subscriber-only access.

Billboard reports that the move is part of a bid to attract more users to the service and convert them to buyers, whereas the original membership fee – ranging from $6.49 to $79.99 per month – acted as a barrier to access and turned off potential customers.

The membership fee was separate to individual track purchases that cost around 49 cents per unit, less than the price per unit at other leading music download services. Member benefits include discounts and exclusive access to the editorial archives.

Speaking from the International Consumer Electronics Show (CES), eMusic chief executive Adam Klein said: "We have a number of exciting things we'll be announcing in 2013, many of which will be game changing and potentially industry-shifting," Klein says. "I'd venture to say that eMusic may even double its revenue in the next year."

eMusic began selling music downloads in 2004, four years before the iTunes store, and has since garnered 42million accounts. Its majority of sales are music download albums (82%), of which 6,202,694 were downloaded between 2011 to 2012.


CEO Response: What This Announcement Means for Venzo Music

With the new update from eMusic opening the doors of its services to anyone. This will allow you, the artist to offer eMusic consumers a tiered way for them to consumer your music. Through our updated agreement with eMusic, you'll be able to soon offer your music as premium downloads and subscriptions. We're also in the process to deeply integrate eMusic (along with iTunes, Amazon, and Spotify) into the Intranet platform. This gives you the best possible leverage in the industry!

Below are basic questions that may sooth your mind with this awesome transition.

Q: So what exactly is happening here?

A: eMusic is now offering both premium downloads (A-La-Carte or ALC) and subscription (SUB) services

Q: How will I be able to get my music on eMusic?

A: You can still be able to use Prime, the world's power digital delivery software, to get your music on eMusic.

Q: Has the Payments/Sales Report structures changed?

A: Yes! In fact, because of this update you will be able to receive sales on a monthly basis for premium downloads. However, you'll still receive quarterly reports on any subscription revenue.

How this works is that within every quarter (that's every 3 months), the first 2 months you will begin to receive reports from eMusic regarding your premium downloads while the 3rd month you'll receive a combined report of premium downloads + subscriptions.

So what are you waiting for? Sign up for Venzo Music and start getting your music on eMusic today!


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