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Kevin here. Only 14 days…Wait…13 days until the pre-launch of WaTunes New Experience coming September 28th, 2009. As you guys know, for the past couple of weeks, I’ve been dishing out weekly teasers of what is coming with WaTunes New Experience. So far you guys have seen the public profile pages and the killer new video service WaTV. This week, I will introduce to you guys the new WaTunes Mobile Store, a new development in partnership with Thumbplay, a leading digital mobile music service provider. With the WaTunes Mobile Store, you’ll be able to search, listen, and download your favorite ringtones, graphics, wallpaper, and games right into your phone. Working with carriers including AT&T, Verizon, T-Mobile, and Celluarsouth, now you can share music on a whole new playing field. Check out the latest ‘Blueprint 3’ by Jay-Z now being available as a downloadable ringtone on WaTunes.
Jay-Z – Blueprint 3 – On to the Next One:
So what does this have to do with the indie artists that uses WaTunes for digital distribution?
A lot. Through Thumbplay’s OPEN Platform, we’ve enabled you to directly deal with Thumbplay to easily convert your songs into ringtones and making them instantly available on Thumbplay and the WaTunes Mobile Store. WaTunes Artist Kandystand quickly took advantage of Thumbplay and has their latest release “Everybody” now available as a ringtone on the WaTunes Mobile Store.
Kandystand – Everybody (The Electro Remixes):
These are several great opportunities that we will be providing with New Experience. On a separate note, this Tuesday, the WaTunes current site will be fully shutdown until September 28th to begin our transition into WaTunes New Experience. I will have a basic simple placeholder in place for the site updates for contacts, blogs, etc. Please know that everything will be fully updated once we launch WaTunes New Experience. If you have any questions regarding the new changes, please contact us.
The new VIP service as arrived! For just $29.95 a year, you can get your music into more stores including Zune, Wal-Mart, AT&T, Verizon, Vodaphone, and more! Pre-Register your account today as we move forward towards the launch of WaTunes New Experience coming in late-May. To get started, sign up for your free account at WaTunes.com, next click on ‘Upgrade to VIP’ and activate your $29.95 yearly subscription via PayPal. Once we receive payment you will automatically be updated to VIP and your account will undergo a change upon the launch of WaTunes N.E. So what are you waiting for? Get the VIP treatment today!
So I’ve been getting nailed about how the WaTunes VIP service will work. How will we price this kind of service, and what will come with it. There has been a controversy on whether we will charge a one-time $30 fee or a yearly $29.95 fee. So let me clarify how the upcoming new VIP service will benefit the artist.
Though we initially wanted to offer a one-time fee, we felt that with greater services in the works and to help provide ways to reduce cost to make this work, we will offer the upcoming VIP service for $29.95 a year. We really want to provide an extensive service upon our free online music distribution.
The freemium model will always remain and will always be open to all artists and labels. We will never take way the free service and entitle the artists 100% of their royalties. Rest assure that this part of the free system won’t change.
So for $29.95 a year, what will a VIP artist or record label will be able to get? Currently, while we distribute to all music store services using the freemium model, upon the launch of N.E., we had to make certain tweaks in the free model to make both parties happy.
Free Users will only be able to deliver contents to iTunes, eMusic, and ShockHound. Users will still be entitled to keep 100% of their profits. Another change that will occur in the free system is that the user won’t be able to request an iTunes Weekly Trend. Reason for this is that we don’t believe in charging $2.99 per report and it would be extremely difficult to maintain in the long-term. Lastly, free users will only be able to upload Music audio contents. For artists & labels wishing to upload Music Videos, they would have to upgrade to VIP.
VIP Users will have a very unique service. Including expanded upcoming music store offerings (which I will announce soon). VIP users will also be able to get unlimited iTunes Weekly Trend reports, get considered for spotlight features, distribute Music Videos, get expanded mobile distribution, offer up Free Music Downloads on the front page, VIP badge, expedited content deliveries, get considered for sponsored remix contests & sweepstakes, and more!
If you guys have any comments or suggestions, let me know. 🙂